Most people overcomplicate funnels.
They think they need some 13-step flow, complicated softwares, secret automations, and a mini movie to sell a product 💀
No.
Your funnel should be simple.
Simple and slippery.
Meaning:
When someone lands on your page, they should naturally move forward to the next step without thinking.
Step 1: Capture the Lead
If your business requires leads, then your website must have at least one lead capture element.
Examples:
A form at the top of your homepage
A pop-up offering a free guide
A “Get a Quote” button that opens a short form
A simple email signup for a valuable newsletter
The goal here is not to sell.
The goal is to collect the contact.
Because if you don’t capture their details?
They leave.
And they’re gone forever.
Step 2: Build Trust (Before You Sell)
Once you have their contact, never hard sell immediately.
Hard selling creates resistance.
And resistance kills sales.
Instead:
I. Give tips
II. Teach something useful
III. Show understanding of their problem
Once they see you actually know what you’re talking about, and they begin trusting your guidance…
Then you make your offer.
The sale should feel natural.
The prospect should think:
“This guy understands me, I trust him, let’s do it.”
Step 3: Upsell After They Buy
Most people stop at the first sale.
That’s a mistake.
Once a customer buys from you, they’re 10x more likely to buy again.
Example:
You sell a fitness guide first → RM69.
Then after purchase, you offer 1-on-1 coaching → RM399 or more.
This is an upsell.
Same customer.
More value provided.
More revenue earned.
And That’s The Funnel
No complexity.
No circus.
No performing monkey tactics.
Just:
I. Capture the lead
II. Give value
III. Present your offer
IV. Upsell after purchase
Keep it simple.
Keep it efficient.
Keep it human.
